Mass Customization is transforming markets
Sonautics recognizes the potential of very large, but as yet unaddressed markets, which it terms ghost markets, where mass customization through 3D Printing will revolutionize industries and how products get to market. Of the many markets with potential for mass customization, Sonautics is currently developing technology for the audio market. A small penetration into that market will quickly create a company with sales in excess of $200 million.
We believe the Custom Ear Gear segment will grow to $3B+, by converting a portion of the current Stock Fit consumer market to Custom Fit
Sonautics provides in-store 3D production services to in-ear headset retailers. The technology and services enable sales and delivery of custom fit headset components with one hour to 24 hour turnaround. Sonautics’ in-store, cloud controlled scanners, CAD and utilizing third party 3D printers make custom fit fast and easy, a significant differentiator.
Sonautics scales well through its customers’ multipliers
• Each customer has a number of locations
• Each location's volume of scans will grow with market awareness
• Efficient distribution to the consumer will result in lower costs to Sonautics and lower prices to the consumer
• Increases in volume results in increasing gross profit margins for both Sonautics and its customers, and lower operating costs as a percentage of sales
Beyond the Medical Market for Custom Products is a vast Consumer Market
Companies that introduced mass customization to retail have revolutionized and dominated their markets. They include:
Dr. Scholls in-store Custom OrthotIc Kiosks
Luxottica / Lenscrafters
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